Beginner SEO | Using Keywords to Rank Your Business

Beginner SEO | Using Keywords to Rank Your Business

When it comes to ranking your business – there are a few key metrics to keep in mind. These ensure that you’re targeting the most profitable keywords, in the right space and within reason of your experience.

It’s important to get it right out of the way first and foremost…

You don’t have to be an SEO expert to get real, tangible results. But let’s not create unrealistic expectations. If you’re going after a huge keyword like ‘Nike’ – you’re obviously fighting an uphill battle and are probably not going to be very happy with the results…

Here’s Paige to explain:

What is SEO?

Search engine optimization (or SEO) is the practice of leveraging search engine ranking factors on your website to rank higher within the search results. These could factors such as page speed, overall performance, keyword optimization and more.


Keep in mind; these are the results your customers see when searching for products / services online.

How to Use Keywords to Improve Your Search Engine Rankings

One of the best ways to increase your SEO Rankings is by including a healthy variety of keywords into your website’s content. (Now, it doesn’t always have to be your website’s content – but we’ll explain that later)

This practice delegates the ranking effort to each of your targeted pieces of content.

This could be blog posts, website page contents, image names and a plethora of other elements. However, the most important thing to keep in mind is that the key is to use a variety of HIGH PERFORMING keywords. High performing keywords are those that are most practical for your business.


They’re often based on what your ideal customer is already searching for.

We covered how to find high value keywords for your business in a recent article on our blog. (Even if you’re not a lawyer – you can certainly take away the main concept) and who doesn’t love free tools?

The 3 Types of Keywords

As Paige covers in the video above – there are (3) three main types of keywords. Short-tail keywords, Long-tail keywords and Location-based keywords. Each of the types of keywords work better for different objectives. For example; Short-tail keywords are often far easier to target and rank for on the search engines.

Short Tail Keywords: these keywords are very specific. Usually only a few words. Such as bathtub or home improvement. (These tend to be targeted by huge brands and companies – often making them next to impossible to rank for)

Long Tail Keywords: these are the less common keywords that are typically more specific to your website’s content. (Use a variety of the two, Long-tail and Short-tail keywords to achieve maximum success)

If you own a restaurant known for its family-friendly atmosphere or it’s gluten free pizza crust, going after these specific keywords will yield you the best results.

Optimized Search Engine Rankings

Location Based Keywords: these are specific to your business’s specific location. These often include the physical city or nearby cities that your business services. (These make it easier to target dual-value visitors)

Avoid Keyword Stuffing

Unless you want to be slapped with heavy penalties and rank-loss, avoid keyword stuffing at all costs. This will result in Google often banning or blacklisting your website.

Making it impossible for your customers to find you.

Needless to say this is a balancing act. Use keywords organically throughout your website and website content and you’ll begin to see results within a few weeks if not a few months.


Remember, it takes time – SEO is not something that just magically takes effect overnight. It takes an ongoing process to ensure you’re keeping up with the latest guidelines and best practices.

Keep Changing

Just like your business – your SEO should always be evolving. Keep up to date with the latest standards, best practices and general guidelines so that you’re getting the most out of your keyword-driven website content.

If you’re patient and diligent. you will see results in time.

If you’re not interested in doing it all yourself and waiting as long for results – you can alternatively delegate the task to a team of SEO experts. (Like BrandBlast) – where you can get your SEO on autopilot and ensure high rankings. Learn more about our search engine optimization services here.

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