Why You Should Care About Local SEO – Local Search Engine Optimization

Local SEO (search engine optimization) is an often times — misunderstood element that many businesses tend to overlook. Truth be told; not many businesses are taking advantage of extensive local search engine optimization to boost and grow their business like never before.

When it comes to growing your business – generating more customers – driving more sales — from a local standpoint; if your business relies on local customers… failing to utilize local search engine optimization can (and often times does) end in failure or loss in revenue.

Why?

If your business relies on local customers – wouldn’t it make sense for your business to show up in the first spot on Google when a potential customer searches for products / services that your business offers? It’s a simple concept – powerful… yet incredibly simple. And most businesses aren’t even using it! Which gives you the perfect opportunity to push your business above the competition and get ahead of the curve.

 

 

The concept of local search engine optimization (or Local SEO) is that process of ensuring your website shows up first for all local searches related to your products, services or business.

When you take into consideration that over 65% of traffic online today comes from a mobile device – mostly consumers searching for products, services etc… near their location – it becomes incredibly clear as to why local search engine optimization is crucial to the success of your business in today’s digital age.

 

 

What goes into Local SEO?

On-Page semantic mark-ups and Google Map API integration also help the search engines understand that a website is the virtual representation of a physical business in the location indicated in the map API and marked up in the schema address.

 

 

 

What’s the Difference Between Organic SEO & Local SEO?

Organic SEO is location neutral. It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you’re running a national campaign or an e-commerce campaign, this is the perfect methodology for you.

Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.

 

How are Citations Important to Local SEO?

Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.

 

How to Place Your Business in the Google Map Pack

Aside from the Organic and specific Local SEO factors, businesses are displayed in the Google Map pack based on the location of the business and the searcher, data in Google Maps and Google My Business and number of citations pointing to the business and its location among other things.

 

 

 

Important Local SEO Factors to Consider

  • 93% of searches for local businesses Display The Google 3 Pack
  • 71% of online users confirm the location of a business before visiting
  • 46% of searches on Google are for local businesses

 

Should You Hire Professional Local SEO Experts?

Ultimately; the decision to go with a professional to optimize your business for local searches or do it on your own is completely up to you. A good rule of thumb is that most businesses don’t have the time it takes to reach a level of beneficial execution when it comes to Local SEO. The hours of reading and watching tutorials / reports required to reach a basic level of understanding when it comes to implementing powerful local search engine optimization strategies can be very cumbersome to entrepreneurs and business owners.

That’s why we offer a wide array of Local SEO Services designed to make your business rise far above the competition in less time – for less money.

With a plethora of high powered search engine optimization options – we can proudly say that we provide the best quality Local SEO services that are also affordable on nearly any budget. We don’t believe in sacrificing quality for affordability – that’s why we offer such robust Local SEO Packages:

 

 

Local SEO Roadmap

A clear and concise plan of action is the foundation of a successful Local SEO campaign. That’s why we created an incredibly powerful Local SEO Roadmap that clearly details exactly how we’re going to get the results that your business deserves.

From ranking first on search engines for services and products that your business provides – to generating more brand awareness to organically grow your business like never before… our Local SEO Roadmap makes it easy to follow along with exactly how we’re going to boost your business with incredibly efficient, powerful and affordable Local SEO services.

Check out the Local SEO Roadmap Here

 

 

Are Our Local SEO Services the Right Fit?

Our Local SEO Service are powerful – concise and get results. If you’re looking to boost your business like never before – get more customers in the door and drive your ROI higher and higher – our Local SEO Services may be a good fit for your business.

Want to learn more about getting started with our high powered Local SEO Services? Schedule a free consultation today or click here to learn more about our powerful Local SEO Services.

 

 

Free SEO Analysis

Want to see how your SEO stacks up? Use our Free SEO Analysis Tool to get an in-depth look at your website’s search engine optimization and take action on leveraging the power of high performing search engine optimization to boost your business like never before!

Try the Free SEO Analysis Tool Here