Starting From Zero

If only delicious,authentic Italian pizza and an atmosphere reminiscent of the Sicilian countryside were all our clients needed to build a local following,they would be the most popular restaurant in the area. But in the digital age,local restaurants need to build a local footprint and optimize their website for local search.

Local Pizzeria
Project Date: Summer 2018

Challenge And Solutions

Our clients moved to our area after perfecting their culinary skills in their native Sicily. Not intending to open a restaurant – they quickly realized that there was something missing from the local dining scene – authentic Italian pizza. Lucky for pizza lovers – our clients didn’t waste any time building their restaurant and their website. What they needed was local traffic to convert into customers…

Getting a bigger piece of the market

Their Goals

Their grand opening generated enough buzz to keep them busy during the first two months – but the restaurant needed to build local interest quickly and sustain the interest at a level that was profitable. For local restaurants – this means a strategy that puts the restaurant in the top results of local searches and on commonly used review sites like Yelp, Google My Business etc… In the days of mobile devices when people are online nearly 24/7 being discoverable via Google is critical to a business’ success.


Tackling Their Objectives With Local SEO

In the first month, we started by researching and creating a keyword strategy that focused on local keywords and buying intent. For example; our client’s website ranks in the top spot for “Pizza + their local surroundings” Ranking for keywords that are based on geolocations is important for searches via mobile phones because these potential customers are often in the process of choosing a restaurant and have real buying intent. Up to to half of all local searches via mobile devices result in the searcher visiting the restaurant or store within the day.

We then focused on setting up the restaurant on popular business review sites and data aggregators. Specifically, Google My Business, Bing Local, YellowPages, Yelp and over 30 more sites that were relevant to the restaurant niche and our location. Critical to the review sites and local citation strategy was ensuring that the name, address and phone numbers (NAP) were accurate and consistent across every site, their Facebook page and their website. Consistent NAP data is a ranking factor for Google’s local search results. 93% of searches results with local intent (search query includes a location) see Google’s local results.

31% Keywords on First Page
9 Keywords in Top Spot
591% ROI

From The Clients