Starting From Zero
If only delicious,authentic Italian pizza and an atmosphere reminiscent of the Sicilian countryside were all our clients needed to build a local following,they would be the most popular restaurant in the area. But in the digital age,local restaurants need to build a local footprint and optimize their website for local search.
GETTING MORE CUSTOMERS WITH LOCAL SEO
Challenge And Solutions
Our clients moved to our area after perfecting their culinary skills in their native Sicily. Not intending to open a restaurant – they quickly realized that there was something missing from the local dining scene – authentic Italian pizza. Lucky for pizza lovers – our clients didn’t waste any time building their restaurant and their website. What they needed was local traffic to convert into customers…
Getting a bigger piece of the market
Their grand opening generated enough buzz to keep them busy during the first two months – but the restaurant needed to build local interest quickly and sustain the interest at a level that was profitable. For local restaurants – this means a strategy that puts the restaurant in the top results of local searches and on commonly used review sites like Yelp, Google My Business etc… In the days of mobile devices when people are online nearly 24/7 being discoverable via Google is critical to a business’ success.
Tackling Their Objectives With Local SEO
In the first month, we started by researching and creating a keyword strategy that focused on local keywords and buying intent. For example; our client’s website ranks in the top spot for “Pizza + their local surroundings” Ranking for keywords that are based on geolocations is important for searches via mobile phones because these potential customers are often in the process of choosing a restaurant and have real buying intent. Up to to half of all local searches via mobile devices result in the searcher visiting the restaurant or store within the day.
We then focused on setting up the restaurant on popular business review sites and data aggregators. Specifically, Google My Business, Bing Local, YellowPages, Yelp and over 30 more sites that were relevant to the restaurant niche and our location. Critical to the review sites and local citation strategy was ensuring that the name, address and phone numbers (NAP) were accurate and consistent across every site, their Facebook page and their website. Consistent NAP data is a ranking factor for Google’s local search results. 93% of searches results with local intent (search query includes a location) see Google’s local results.
From The Clients
When we started our project with BrandBlast to up our Local SEO game we had no idea they were about to completely shift the way that our business does business. From getting THOUSANDS of new local customers to branching out and OPENING A SECOND + THIRD LOCATION within months of working with them. I can say with confidence that there is simply no better option when it comes to crushing it with Local SEO.
Local SEO Services
We approached BrandBlast to build our new website. Little did we know the treat we were in for in working with their team. Such talent and expertise it's no wonder they have the incredible clientele they have. 10/10 would recommend to anyone looking to launch a beautiful website for their business.
Website Design Services
Initially we needed to see how our website compared to our competitors. BrandBlast helped identify where our website could use improvement and helped us achieve our goals online in no time! If you need to rank your business locally; BrandBlast is the best choice available.
Local SEO Services
When we began our email marketing project with BrandBlast we had a little over 12,000 email subscribers with no strategy to grow and nurture our email list. Within 3 days we began to notice an uptick in our subscribers - 100, 200 even 1000 subscribers on some days... it was clear BrandBlast gets behind what they preach. They got the job done and even today we're still using the system they set in place to grow our email list. Hands down the best bang for your buck.
Email Marketing Services
We had no presence on social media. Our Facebook was lacking and our Twitter account had a little over 10,000 followers. The moment we signed on with BrandBlast we knew things were about to change. They handled our brand with such precision and care that our social media has been BOOMING ever since. We're getting clients using social media in ways we never before had. Incredible experience.
Social Media Marketing Services
With a little over a year under our company's belt - we thought we were building an effective online presence through our website. BrandBlast clearly identified where our website could do better - and helped us get there. They answered all of our questions and made the whole experience incredibly fun and worthwhile. We're still with them today over 18 months after we initially signed on. We absolutely love BrandBlast and their team. Great folks!