How to Improve Your Search Engine Rankings

How to Improve Your Search Engine Rankings

Why Is SEO Important?

You’ve heard hundreds of times that SEO is a vital digital marketing tool, but you’re not quite sure what it really is and how it impacts your search engine rankings.

SEO consists of several different elements, and knowing what they are and how they work is key to understanding why SEO is important.


In summary, SEO is important because it makes your website more visible, and that means more traffic and more opportunities to convert leads into clients.

Read More: Why Your Business Needs a Website


Beyond that, it is also a valuable tool for brand awareness, building relationships with leads, and positioning yourself as a trustworthy expert in your field.


Content is a vital part of SEO because it is the medium you use to reach and attract visitors and improve your search engine rankings.

For example, if you have a nursery and want to increase your visibility, you can post a series of gardening blogs, choose the right types of plants, grow tips, and more.


When someone who wants to know about gardening searches for that information, your blog will appear and you will be able to establish a relationship with this potential client by providing valuable information.

When the time has come for that possibility to buy a plant, for example, it will be the first nursery that occurs to you.


Today’s content should be educational, but also interesting, relevant, engaging, and engaging.


It’s been a long time and the days were days when keywords were the only SEO technology that was important, but that doesn’t mean they’re still critical.

The difference is that today you must search well for keywords, choose them carefully and use them wisely in your content to be effective.

But what are the exact keywords? Keywords are words and phrases that potential customers use to find content online, and brands can use them to connect with potential customers looking for your products and services.


When searching for keywords, it is important to search for keywords with high search rates and low competition and choose short-tail keywords (such as dogs), long-tail keywords (such as small dogs for sale), and local keywords (such as puppies). for sale in Boston) To work on your content.

We created a great quickstart guide to show you exactly how to use keywords to increase your search engine rankings! Read it here: Beginner SEO | Using Keywords to Rank Your Business

Off-page SEO

Off-page SEO includes external optimization practices that take place off your site and not on your site. The main technique used to improve off-page search engines is to create backlinks because quality backlinks to your site from external sites tell search engines that your site is valuable and of high quality, and This increases power.

There are many backlink building tactics, some of today’s best practices include:

  • Guest Posting
  • Creating Sharable Content
  • Tagging Influencers / Authoritative Figures
  • Directory Submissions

But there are many (many) more that you can use to create meaningful backlinks and signals that point back to your website.

Check out Moz’s extensive breakdown of all the On Page Rankings Factors as of 2020

Should You Be Using SEO?

Many brands and companies know (or think they know) that they need SEO for their digital properties and the benefits they will get from SEO work done on their behalf.


SEO will definitely improve search capabilities and overall website visibility, but what other real value does it offer? Why is SEO important?

SEO vs SEM – Understanding the difference

Good source of organic traffic

Organic search is a big part of the performance of most business websites, as well as being an important component of the buyer’s funnel, ultimately making users complete the conversion or engagement.


As you may know Google has a much larger share of the search market compared to competitors like Yahoo, Bing and many others, this does not mean that all other search engines don’t contribute to the emergence of a brand.

Just keep in mind that Google owns 75 percent of the total search market.

It’s critical that you aim your search engine optimization towards improving your search engine rankings on Google (primarily) – but don’t forget about the others!

SEO can build trust

The goal of any seasoned SEO is to create a solid foundation for a beautiful website with a clean and effective user experience that can be easily discovered in search thanks to brand trust and reliability and digital features.

But creating this power will do more for a brand than most, if not all other digital enhancements. The problem is that it is impossible to build trust and reliability overnight, just like in real life.


Power is acquired and built over time. Building a brand requires the authority of patience, effort, and commitment, but it also depends on providing a quality and valuable product or service that enables customers to trust a brand.

Trust is so important that Search Engine Journal has it as one of the 3 Pillars of SEO.

See what they had to say about trust in this breakdown

Local SEO & How It Affects Your Search Engine Rankings

With the increase in traffic and control of mobile phones, local research has become an essential part of the success of SMEs.

Google My Business is a great way to leverage local rankings to get more visitors. Check out this extensive Google My Business Guide.

Local SEO aims to improve your digital properties for a specific region, so that people can find it quickly and easily, bringing them closer to the transaction. Local improvements focus on specific towns, cities, regions, and even states, to create a viable medium for brand messaging locally.


Clients do their research. This is one of the greatest advantages of the Internet from the buyer’s perspective. Using SEO tactics to convey your messages of good deals, leading products and / or services, and the importance and reliability of what you offer to customers will change the rules of the game.

Another great way to build up your local search engine rankings is to create local listings. We wrote an entire article breaking down how to do this!

5 Ways to Use SEO to Improve Your Rankings

Mobile optimization

Beginning in April 2015, Google began penalizing sites that are not optimized for mobile devices by lowering search engine rankings.

More and more users are consuming content on mobile devices, and failure to improve mobile devices will not impact user experience and conversion. Especially important for B2B sellers.


Research has shown that 77 percent of CEOs use their smartphones to search for a product or service for their business.

Fact of the matter is, mobile experience matters A LOT when it comes to your search engine rankings. Always a great idea to ensure your website is mobile responsive.

Social sharing

The amount of posts on Facebook, Twitter, Pinterest and other social media posts can influence SEO ranking.

Installing social media sharing buttons on your website not only makes it easier for users to share your content, improving the user experience, but it can also help you get higher search rankings.


Social sharing also helps drive buying behavior. Approximately 4 in 10 Facebook users reported that they stopped liking, sharing, or commenting on an item to buy it, while 43% of social media users bought a product after sharing or Like on Pinterest, Facebook or Twitter.

WordStream has a great article discussing how you can get more social shares, quickly! Read the full article


When visitors can’t find what they need on a website right away, they are more likely to leave the site, and this contributes to a higher bounce rate, shorter residence time, and fewer page views.


A well-thought-out site structure that is reflected in clear navigation is crucial in helping visitors find what they want on your site, achieve their goals, and return frequently (repeated visits can improve SEO ranking).

*Not to be confused with the navigation menu of your website – a Sitemap is always a great way to leverage your website and improve your search engine rankings.

Contact us page

According to this Google, websites with sufficient contact information are more trustworthy, and therefore may rank higher on search engines. Including a contact page on your website and putting the link in the navigation not only makes the user experience good (especially if you have an e-commerce site), but it can also earn Google some juice.

A well-designed contact form was found to increase user engagement in the company’s online presence.


It also helps generate new business opportunities, gain new leads, improve customer service, and more.

Learn more about the MUST-HAVE features your business website needs to have.


Even if you have a well-educated audience, they probably don’t want to decode your PhD thesis every time they visit your website and read your content.


You don’t want to stop reading your content and clicking because it is very difficult to digest. Making it easier to read and understand content makes it useful to your readers. Some experts also believe that Google considers readability when ranking web pages.

SEO Best Practices to Improve Your Search Engine Rankings

In today’s fast-changing world, SEO technologies can change more than a penny, and what’s worse, you may not know it.

The tricks that could have affected you as a result of the first page recently like 2018 or 2019 are not only outdated now, but can also damage your website ranking.


Especially if those called “piracy” impose a Google penalty on your site that is difficult to change.

It’s always great to have a strong SEO strategy. Want to know what that looks like? We’ve written a few great posts covering different SEO strategies for a few of the BIGGEST industries.

Check them out: Law Firm SEO Strategy + Real Estate SEO Strategy

Longer Content Good for Ranking

A recent Backlinko study concluded that the longer the content, the more likely you are to be on top of the SERPs: However, writing more than 2,000 words per blog post is not for everyone.

It is an intensive and slow process, but above all, sometimes it is not necessary. Remember what we said about user satisfaction? Some search queries from people not looking to accommodate a long blog post.


Your answer may be a matter of words or a few paragraphs, so over 1,500 words to create can be a waste of time and energy.

Site’s user experience & Your Search Rankings

Let’s start with a brief explanation of what Google will do. Like any search engine, they want to show the best results for a user’s query, and if they welcome users with a list of irrelevant, low-quality results, they won’t use them again.


By the way, Google does it very well, that’s why it is the largest search engine in the world, by far. You will need to think about this constant desire to show the best results when optimizing your site for SEO.


The answer is simple: if your site is not of sufficient quality, you will have a difficult job ranking for your specific keywords. Nobody wants to access an unwanted website that takes years to load, right?

This would lead to a higher bounce rate.

Although Google hasn’t officially announced this, there is evidence that the search engine giant rewards sites with lower bounce rates with a higher page rank.

Optimize for Voice Search

Did you know that 50% of all searches will be done by voice next year? That’s right: half of all people who go to Google don’t write their search queries; they use an audio device to do the work for them.

If you think this is not something you will need to put into your SEO strategy, you are wrong.


Voice search engines have different habits than text search engines, and the devices they use (whether it’s Amazon Alexa, Siri, or Google Home) take data from SERPs to return information from the premium snippet in response.

Ready to take your search engine rankings to the next level? Learn more about our search engine optimization services – result driven strategy guaranteed to boost your rankings (and traffic)

Learn more about our SEO Services here

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