Is design really that important to your landscaping website? Does it really matter if you spend hours tweaking everything to make sure it all fits perfectly into place? When it comes to design – specifically landscaping website design; it’s a lot more important than some would lead you to believe. In fact; when it comes to your landscaping website’s design – the data suggests that if you aren’t doing these 5 things your landscaping website is destined to fail…
Luckily; we’re here to reveal everything that you need to do to ensure that your landscaping website is always at its best.
Before we dive in – it’s important to understand exactly what we mean when we say ‘landscaping website design’ – do we mean the colors you use? The logo of your business? The look and feel of the website in its entirety?
A slew of questions that can be answered with by way of a very simplistic rule of thumb. That being; if your visitors can see it – it’s better to make sure it’s optimized and performing / looking its best. Because we definitely don’t want to be missing out on new business because our website visitors aren’t enjoying their experience while visiting our landscaping website.
5 Things Your Landscaping Website HAS to Optimize
First and foremost – we want to stress the importance of leveraging your website to get more customers online. Your landscaping website is the online hub that anyone can find your business through. It’s your own 24/7 salesperson that works to proactively promote your business to generate more awareness and more importantly – more customers online.
In today’s age it’s incredibly important to leverage a website for any business – especially for those providing a service to their customers. Whether it be lawn care, landscaping, rock breaking or underwater basket weaving – it’s incredibly important that you get to know how your landscaping website can help your business CRUSH IT online.
Here; we’re going to be revealing 5 things your landscaping website has to optimize to stay ahead of the competition.
Landscaping Website Optimization Tip #1: Use a Full-Width Website Design
There’s nothing worse than a website that looks and feels like it’s from a prior decade. A website designed in 2009 will look prehistoric when a visitor finds it in 2020. This illustrates to the visitor that you don’t take your business seriously (even if you certainly do) – from a digital sense; they are going to get a completely different image of your business.
Yet – a website that boasts beautiful imagery, responsive buttons and forms that make it easy for a visitor to get the information they need will convert more visitors to customers than all the paid-advertisements you could launch.
Since your landscaping website is meant for those in a specific service area (you obviously don’t need visitors from New York coming to your website if you’re servicing customers in Palm Beach) – so it’s important to optimize the way your business looks and feels to truly customize the user-experience.
An important thing to note: since the rise of full-width website designs – the need for a sidebar menu (where your current website’s navigation probably resides) is virtually eliminated. Moving up to the top in what’s called a ‘Navbar’ or ‘header menu’. These are useful as they stay at the top of the website so your visitors can always find the next page they need to get to no matter how far down the current page they’ve scrolled.
This is often referred to as a ‘Sticky Nav’ – which simply means the menu ‘sticks’ to the top of the website no matter what. (You can opt to not utilize the ‘sticky’ feature in favor of keeping the menu locked at the top)
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A hero or header is what your visitors see when they visit your website. It’s the immediate impression they get of your landscaping business and a gauge as to if they’ll take you seriously. An example of how a hero image can be a great addition to your landscaping website design; a visitor comes to your homepage and is greeted by a bright, high quality image of your team on a job – illustrating attention to detail, showing your landscaping business is capable of the job and solidifies a positive image with that visitor.
An example of how a hero image can drive customers away from your business; a visitor comes to your homepage and is greeted by a grainy, low quality image that isn’t formatted to fit the screen and doesn’t adequately detail the persona you’re hoping to convey for your landscaping business.
It can work both ways – but often times it’s the latter that most landscaping websites face.
If you can snap a few high quality photos of your team doing what they do best – providing high quality landscaping services – your website visitor will see that you mean business. Thus making it easier for them to choose your business to fulfill their landscaping needs.
Landscaping Website Design Tip #3: Mobile is the Way of the Future
Fact of the matter is that an increasing number of those on the internet are browsing from their mobile devices. Your landscaping website is no different. In fact; you’re in the perfect position to leverage the need now’s searches.
Need now’s are searches that occur when a visitor is searching for immediate responses.
Imagine being in your visitors’ shoes. Perhaps a vehicle went off the road and through a portion of the front yard – requiring immediate attention. Your visitor doesn’t want to browse through tens of pages to find your information. Chances are; they’re finding your website from a quick Google search and want to be able to request immediate attention or more information about your prices.
(See Mobile Usage Stats of 2018 – https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/)
Bottom line – mobile visitors are going to continue to increase. As mobile devices become more available and cellular service prices continue to drop; your landscaping website will greatly benefit from using a mobile-friendly website design.
Landscaping Website Design Tip #4: Applying Whitespace to Create a Better User Experience
Giving your visitors a chance to breath is easily achieved by way of using ‘whitespace’. Whitespace is the empty space between text, images and other elements of your landscaping website design. This has been a popular trend in website design for quite some time and is showing no signs of slowing down anytime soon.
Simplifying and adding more white space aligns with the mobile first approach we discussed previously.
It goes without saying that you should not overuse whitespace on your website. It’s important to find the balance and ensure your visitors don’t need to scroll a thousand pixels down to get to the next section of your website. Find an even way to distribute the space between elements on your website and your visitors will be able to visually breath a bit better while browsing your website.
(Learn more about why whitespace is so important to your website design – https://blog.teamtreehouse.com/white-space-in-web-design-what-it-is-and-why-you-should-use-it)
Landscaping Website Design Tip #5: Captivating Customer Testimonials
If you’re good at what you do – people are going to talk about it. They’ll likely be more than willing to give you a testimonial if you ask. Most landscaping businesses simply don’t ask – so they never get them!
It’s even better if you can get a quick video testimonial (because we tend to respond better to visual information rather than contextual) – however a written testimonial can be incredibly powerful when it comes to converting a website visitor into a landscaping client. The trick is; to make them easily accessible on your website. When planning your landscaping website design – consider where you’ll be placing testimonials – how will they impact the user experience?
Pro Tip: Add testimonials at the bottom of individual service pages. (IE: Leaf blowing services could have a testimonial of a customer who was provided leaf blowing services)
BONUS TIP: Secure Your Landscaping Website!
An SSL Certificate (Secure Sockets Layer) is a security protocol that creates an encrypted connection between the browser and the server. In addition to this extra layer of security – SSL certified websites (websites with ‘https://’ in their domain) may receive a positive ranking boost with search engines because the search engines know these websites are safer than non-secured websites.
This factor may continue to grow in importance with the future changes to search engine ranking methods – but it’s always a good idea to ensure your visitors are always protected from spam, malware and otherwise harmful experiences.
Given that it’s currently a positive ranking factor – there’s really no reason not to utilize this certificate to give your landscaping website a boost on the search engines.
Ready to take the next steps to grow your landscaping business? Learn how our highly effective Local SEO services can rank your website above the competition – getting your landscaping website more visitors and more customers. See our Local SEO Roadmap and discover the EXACT PROCESS we use to rank your landscaping website above the rest on all major search engines and HUNDREDS of business directories.
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- Mar 31
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