Local SEO Roadmap

The Clear, Concise Roadmap to Local SEO Success

The easiest way to reach more customers is online. Half of all Google searches are for local businesses. Can your potential customers find your business online?

 

These days, everybody is on the internet. Often via their mobile device and in the process of making buying decisions. It’s at this critical moment that your business needs to be discoverable. If they find your competitor instead, guess who gets their business?

MONTH ONE:

CAMPAIGN SETUP AND OPTIMIZATION

ACCOUNT RESEARCH AND PREP

  • Website Audit
  • Web Page Optimization (5 pages)
  • Keyword Research
  • Keyword Grouping
  • Keyword Mapping

LOCAL BUSINESS SETUP

  • Google My Business Creation
  • Yelp Listing Creation
  • Bing Local Creation
  • Yellow Pages Creation
  • 5 Additional Business Listings

ON PAGE OPTIMIZATION

  • SEO Roadmap
  • Blog Creation
  • Webpage Copywriting (1 page, 350 words/page)
  • Title Tag Optimization (5 titles)
  • Meta Description Optimization (5 meta descriptions)
  • Meta Keyword Optimization (5 meta keywords)
  • Domain Redirect Optimization
  • .xml Sitemap Optimization
  • Robots.txt Check
  • URL Rewrites (5 URL rewrites)
  • Broken Link Report
  • Google Analytics Check & Installation
  • Google Search Console Check & Installation

RICH SNIPPET RECOMMENDATIONS

  • Organization Mark Up
  • Review or Product Mark Up
  • Breadcrumbs

LOCAL SCHEMA IMPLEMENTATION

  • Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
  • Map Schema
  • Product Information Schemas
  • Images and Logo Schemas

INITIAL OFF-PAGE SEO

  • Guest Blog Outreach (1 article)

MONTH TWO:

GOOGLE TOOLS INTEGRATION

ON-PAGE OPTIMIZATION

(GOOGLE TOOLS INTEGRATION AND  TESTING)
  • Google Analytics (GA) Account Creation
  • Google Search Console (GSC) Account Creation
  • Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
  • Google Analytics Firing Test (up to 10 pages)
  • Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
  • Page Tags Definition and Testing (1 page tag per 2 events)

OTHER ON-PAGE OPTIMIZATION STRATEGIES

  • Schema Element Installation, including website, phone, sameAs, and KML
  • Markups (up to 10 pages)
  • Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
  • Google Analytics Filtering (including referral filters and IP filters)
  • 301 Page Redirection (up to 25 pages)
  • 404 Error Correction (up to 25 pages)
  • Internal Linking (5 links per 10 pages)
  • Google Tools Integration Report

OFF-PAGE SEO

  • Guest Blog Outreach (1 article)

MONTHLY (MONTH 3 ONWARDS):

OFF-PAGE SEO, CITATION BUILDING, AND RANK BUILDING

We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client’s site to provide the most ranking boost.

 

For Local Packages, we also build month-on-month additional local citations to increase business information consistency and local search relevancy.

  • Guest Blog Outreach (2 articles)
  • 2 Additional Local Citations

REPORTING

  • Ranking Report
  • Google Analytics
  • Work Report (upon request)
  • Executive Summary

Local SEO Packages

Our Local SEO Packages are transparent – powerful and easy to get started. Pick the package that’s right for your business.