When it comes to your website design – it’s important to make sure you’re hitting every mark. And while those marks differ from site to site – industry to industry… Here are a few of the major ones that you’ll want to keep close at hand when improving your website design.
3 Reasons why is your website’s design important?
Did you know that 66 percent of people would rather see a website beautifully designed as opposed to something plain and simple.
Designing your website is an important part of your online marketing presence. To create a better website for your business, you must understand the importance of web design.
Related: Why Your Business Needs a Website
Your competitor’s secret sauce
If you need a reason why web design is so important, here is a great reason: Your competitors are already using web design. If you want to continue competing with them, you must use the web design of your site. You want your website to stand out from the competition. If you have an old, outdated, low-quality website, your competition will outperform you.
Your well designed website will work better than your website. This means that you will lose potential customers.
They will attract more leads to your page because your page is more attractive. Your website design is an opportunity for you to distinguish your business from the competition. When you compete with other companies, you generally have the same services and similar rates.
You need one thing that makes your business stand out from the rest.
A well-designed website is an opportunity for your business to show its unique characteristics. You can explain to your audience why they chose your business to compete.
People don’t trust poorly designed websites. If they see your bad design or the information is out of date, they won’t trust your site. They may view your site as unnatural or shaded because it doesn’t have an updated web design. Think of someone looking to place a bulk order with a manufacturing company.
They spend a great deal of money, which means that if your website design fails to transfer trust, they will find another business to meet your demands. On the other hand, a professional site indicates trust with its audience. They will trust your business and feel more comfortable reviewing it.
It is important to build trust with your audience so that they stay on your site. When visitors stay on your site longer, you create more opportunities for your business to take advantage of these potential customers.
Good customer impression
People can judge how they are treated by looking at their website. Its design gives you an idea of how to present it to your audience. If you make no effort to design your website, your audience knows that you will make no effort to help them. Their website is similar to a customer service representative.
If your website is bright, modern and attractive, your audience will feel more welcome on your page. It gives the impression that it is open and welcomes new people visiting your website.
On the other hand, the old and unattractive site makes your business look great and isolated. People do not want to verify a business that they do not appreciate enough to make a good first impression. Think of your web design as the digital face of your business. If someone enters your physical location, don’t you want a friendly face to greet them and make them feel welcome?
Modern and updated web design is equivalent to the friendly face that greets its new visitors.
What makes a great website?
No single aspect of marketing is more important than a high-quality website and is the gateway to your organization. A good website is not good enough to infiltrate and turn users into interactive clients and brand ambassadors. What you really need is a great website.
Thousands of templates and preset themes make it easy to create a website – if all you want is a simple, ready-to-use website, it looks professional enough for your business to get off to a basic start. But to stand out in today’s competitive landscape, you need a website as unique as you are.
Visible Call to Action
If your site asks nothing of visitors, they will definitely do nothing. What is the purpose of your site? Is this purpose clear to visitors?
Even media sites want visitors to read and share articles, follow the company on social media, download toolkits, join mailing lists, or learn more about the organization. Include a question on each page.
Easy to find contact and location
Your audience will not chase you. Facilitate sharing and provide multiple points of contact: phone, email, social media, and perhaps an easy-to-use contact form.
Having a built in Google Map is a bonus and will undoubtedly make visitors feel more connected with your business. It gives a more grounded, approachable vibe.
This can get tricky if you have a lot of different locations (so use with caution).
Above all, make sure this information is readily available on a contact page that is easy to find, if not on every page of your site.
Having clear and easily accessible contact information is also great for your search engine rankings. More on that here: https://brandblast.org/seo-vs-sem/
Good, Fresh Quality Content
Be brief, interesting and new. Use logical language for your audience: avoid terms and speak to companies and acronyms. Visitors have short periods of interest: correct spelling, precision, relevance, and regular updating.
(Here are some tips) – Blogging and social media updates are great ways to add new content, keeping visitors coming back and helping improve SEO strategy.
Yes, keeping things new requires a little investment. No, you can’t do without it
Today there are no excuses, your site should look good and work well on any platform. The growth of mobile and tablet devices does not slow down and you do not know what the next visitor will use.
Mobile optimization will improve your visitor experience and search engine optimization rankings.
Check out this awesome graph displaying Desktop vs Mobile vs Tablet Usage Online: https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet
Site visitors are always in a hurry. Don’t make them work to get information. User experience (UX) plays an important role in helping visitors use, understand and stay on your website.
Create clear and logical navigation with a clear hierarchy. Use fixed formats and visual signs of jobs throughout the site. Your site should please both “researchers”, who come for something specific, and “browsers”, who are just searching.
Help users get things done quickly by searching the site, keep them interested by suggesting relevant content and reducing dead ends.
Should you build your website or hire a design company?
Millions of people now use the Internet to find the things they need. A well-designed website can provide all kinds of useful information for those who need what you have to offer, such as business hours, phone numbers, email address, and information on why they choose your company over others.
When you plan or design a commercial website, you generally have two options: create the website yourself, or hire a professional web designer or programmer. Before rushing into a long project, do it yourself, or pay a professional a lot of money – think about the pros and cons of both approaches to building your business website.
In the grand scale – there are a few things to consider:
- Do you have time to learn how to build a website?
- Do you have time to wait for your website?
- Do you have the money to pay a professional to build it for you?
- Do you have the opportunity to chance the development / launch of your website?
Keep in mind; your website is often your visitors’ first experience with your business. Can you really afford to get it wrong?
Set Up Time
If you think your business only needs minimal web presence and only a few web pages, you can probably use the available web design tools to build your website in a few hours.
However, if you sell products online or implement a customer management system, the design and implementation of the site can be time consuming.
If you sell products online, you must ensure that each product contains an attractive description and that it includes all relevant information. This means that you must design a new page or database entry for each product you plan to sell. Similarly, if you plan to provide useful content on your site, and you need to attract more visitors, writing and uploading articles to your site is time consuming.
If you have time for these tasks, there is no reason why you can’t do the work yourself.
However, if creating product or content pages for your website distracts you from managing and growing your business, you should seriously consider outsourcing your website project.
There are many desktop and online applications that allow you to create websites fairly quickly. Many web hosting providers provide access to website building applications that allow you to create basic websites in minutes. Similarly, desktop software like Dreamweaver, Net Objects Fusion, etc.
They are delivered with templates that you can use to create a website with minimal HTML or web programming experience. However, many of these easy-to-use website forms or solutions produce only the most basic basic sites for personal websites rather than corporate sites. This is especially true if you plan to offer products for sale on the web.
Although you may be able to create an attractive and effective website using consumer-oriented tools, you should have at least some programming and programming experience to add advanced features like customer management solutions, an active shopping cart app, start of session or membership management.
If you need these kinds of features and don’t feel comfortable implementing them yourself, this can help you hire a professional web developer.
Maintenance and repair
A successful website requires more than good design and an attractive name. Once your website is published, it will require ongoing maintenance and updating to ensure that potential customers continue to return.
Although it is relatively easy to create a website with modern development software tools, these applications are not very useful if your site begins to encounter problems. HTML or other code errors, broken links, corrupted database files are always a concern for busy websites.
Therefore, unless you or someone in your business has the ability to quickly fix problems that may arise with your website, a professional use of commercial website design, monitoring and maintenance can save you and your visitors from your site a lot of sadness in the long run.
Website design costs
One of the first questions people ask when it comes to building a website is: How much does it really cost to build a website? The truth is, the cost of building a website depends entirely on your budget and personal goals.
However, in this article, we will show you how much it would actually cost to create a website for most people. You don’t necessarily have to hire a professional developer to create a website.
Even if you are not familiar with technology, you can create any type of website on a budget thanks to the various tools available on the web.
However, if you have no idea what tools you will need to create a website, you are likely to exceed your budget on the things you will never need. No matter what type of website you want to create, it is important to know the tools you will need to prepare your site.
For a real example; take a look at our website design service packages. We provide upfront and transparent pricing no matter the project size.
Once you register a domain name, you will have the right to use this name for your website for one year. You must renew your domain from the same domain name registrar whenever you want to keep your site name.
And if you ever lose interest in a domain name, you can let it finish so someone else can buy it.
Whether you are an absolute beginner or an experienced developer, you will need to use the website building tool to create a website.
Regardless of your skill set, Website Builder makes it easy to create an awesome website the way you want it. Furthermore, it also allows you to easily add basic functions like SEO tags, plugins, etc.
No problem. When creating a website, we always recommend that you choose the self-hosted WordPress as the creator of your website.
WordPress is the preferred platform for almost 30% of all website owners. It gives you endless possibilities to create and improve your website the way you want. It also gives you full control over your website. WordPress is free and open source software.
You will have to purchase a domain name and web hosting to install WordPress and start creating a website on top.
Web hosting is like your website. This is where the content and files of your website are stored. When a visitor tries to access your website by typing their web address (domain name), they will be directed to the website files stored on their web hosting server.
Often times, the term web hosting refers to the company that rents their computers / servers to host their website and provides an internet connection to ensure that their website is available all day.
There are many different types of the best web hosting services like shared hosting, VPS hosting, cheap hosting, WordPress hosting, blog hosting, custom hosting, etc. When you start, we recommend that you choose shared hosting or WordPress hosting because both are perfect options for most website owners in terms of accessibility and needs. If you specifically want to create a WordPress site, we recommend that you choose the WordPress hosting service.
In most cases, the cost of shared hosting and WordPress is almost the same. The only major difference is that WordPress hosting comes pre-installed with WordPress in your hosting account. This provides great convenience so you don’t have to manually install WordPress in your web hosting account.
We wrote an extensive post detailing how to get the best hosting for your website. Check it out here: https://brandblast.org/choosing-hosting-provider/