There is a lot of confusion when it comes to the pricing of website design. The true costs of website design (that most don’t even consider) when starting a website project…
In this breakdown, we’ll be diving into these costs to shed some light on the process to help your business get a better, higher performing website (without spending an arm and a leg in the process!)
Why is your website’s design important?
A well thought out and beautiful web design is the most effective marketing tool you can get in your arsenal. When you have a website based on a consumer-oriented infrastructure, optimized to generate more customers, your company can align its objectives with real results.
Focusing on the main factors that affect your customers is how you can design a well-built website for digital marketing success. The average American visits thousands of websites annually.
In today’s digital world, what your users expect is the fast loading page, intuitive instructions, and stunning, elegant designs. As a result, trust in your company will reflect what they see online. Organizing web design to match this model is essential for success.
Depending on our multi-screen community, you need to make sure that your site is based on this behavior.
If your website is not optimized for mobile devices or is the latest browser, you are likely to lose leads and even sales. First, for your business to evolve, you must define specific sales and marketing goals. Then carefully planning how your web design reflects your goals is essential to the ROI of digital marketing.
Make the most of your business by keeping it updated and easy to use.
Top 3 reasons why web design is important
There are so many reasons why your website is important that we made an ENTIRE post on just this topic. However; the following three reasons are a condensed version of this post (in case you don’t have time to read it now)
- Website Design is Great for SEO
- Website Design is Useful for Branding
- Website Design Can Create Better User Experience
Highly recommend checking out: Why Your Website is Important when you’re finished with this breakdown.
SEO STRUGGLES – NOT LISTED ON 1ST PAGE / INCREASE THE VOLUME OF LEADS AND SALES
The updated modern design should be an important factor in why your customer made the purchase decision. Understanding how online algorithms and location work is one of the main ways to improve your presence. Organic SEO strategy is incredibly important.
Website context and subtopics can work in conjunction with powerful blog miracles. Try to organize strategic content throughout the overall site structure. As with URLs, titles, metatags, readability, alt text, and H tags will determine how efficient the classification is. Having a plan during migration and pre-launch encryption will help the way search engines crawl your site.
REBRANDING – UPDATE YOUR BUSINESS AND MARKETING GOALS THROUGH WEB DESIGN.
If your website is 3-5 years old, it will likely be behind design trends and improvements. If your website is not your primary marketing tool, it may be a sign that you are not communicating with your audience. Above all, changing the brand or updating the web design can help realign the website with new marketing objectives.
The ability to better communicate brand values can also help your business become aware.
BUILD A BETTER USER EXPERIENCE – TO IMPROVE WEBSITE USABILITY FOR YOUR VISITORS.
When a visitor only interacts with your website, navigation or workflow will lead to an emotional experience.
A site that is difficult to navigate, slow to load, or organized with too much / too little content will shut down most users. The main reason to improve the site is to update user ease and flexibility. In-house marketing teams will also benefit from improving the bounce rate and getting rid of third-party tools.
In doing this, try to understand the behavior of your customers, as in the procedure you want them to complete, along with a call to action.
A typical user journey takes into account your customer’s route through your site and keeps them moving throughout the sales process.
UXDesign.cc has a great collection of case studies highlighting the importance of a great user experience – here is one of our favorites: Lyft Redesign – a UX Case Study
What makes a great website?
Whether your goal is to increase brand awareness or sell a product or service, effective website design can be the difference between a new conversion and a missed possibility. Your website is how users know about your brand.
The last thing you want is for a poorly designed website to discourage site visitors from becoming customers.
On the subject of mobile website rendering, did you know that more than half of all websites accessed are now open on mobile devices?
In fact, according to Statista, in the last 2018, 52.2% of all website visits worldwide came from a mobile phone. This was an increase of 50.3% over the previous year.
What does this mean?
Well, it obviously translates to more users visiting your website with their cell phones. Therefore, you need to make sure that your mobile website is optimized as your desktop website. Today, your website must be mobile friendly! You can create mobile versions of your website, or you can simply use a responsive website layout that automatically adapts to different screen sizes.
Effective website design includes making sure your site is easily visible on all different operating systems, browsers, and devices. Flexible and responsive designs are essential to maximize conversions.
The Web Accessibility Initiative has a comprehensive guide towards a more accessible website.
As with most things in today’s digital age, the key to successful web design is continuous improvement.
You should constantly test your website to make sure it is as easy to use as possible and is designed effectively to maximize conversions. Sometimes it can be difficult to spot errors on your website. We recommend taking a look at other people, including friends and professionals, who can provide suggestions on how to improve the user experience of your website.
Many third-party sites also provide heatmaps that you can install to see which parts of your website visitors you interact with the most. This will give you a good idea if people focus too much on the unimportant details of the site and distract them from the main conversion points.
When testing your website for optimization purposes, remember to display it from different devices, browsers, and operating systems. Here are a few important elements to measure:
- Website Speed (Load Time / Response Time)
- Navigation (Menus / Buttons)
- Mobile Optimization (Responsive Design)
You want to make sure that your site works properly regardless of how visitors access it. Also note that optimization is not a single, accomplished activity. The world of web design is constantly changing. You must constantly update your website with new information to constantly update it.
Have you ever clicked on a website just to contradict clear design a decade ago?
Constantly updating and improving your website can prevent you from yielding to the same destination.
The days of the phone call died for some reason!
According to eMarketer, experts are used to saying that users will leave a website if it takes more than eight seconds to load. This stat has now been reduced by more than half.
If your website takes more than three seconds to load, you may lose valuable clients.
So how can you speed up a slow site? One way to improve your load time is to optimize image sizes on your site. Loading large files takes longer, so reducing the size and size of some images may shorten the loading time of the web page.
Another redirect to the caching landing page is another tactic that can improve the loading time of your website.
Have you really tried all these tips? It may be time to update your servers. Please note that it takes only a few seconds for your website to load, regardless of the type of device you are accessing. Test your site to make sure it loads quickly not only on your desktop, but also on phones and tablets.
Neil Patel has a great post breaking down just how influential your load time is to your bottom line along with a great video tutorial 👇
Website design costs
How much does a website cost? Is there such a thing as a site cost chart?
These may be some of the first questions for anyone considering creating their own web presence. A lot of people open their own websites. There are currently more than 1.7 billion websites and the number is growing daily.
Since owning your own website has become a very popular thing, you may think it will be easy to answer a question about the site’s cost. It turned out to be very difficult to get exact numbers. The price of each individual website. It depends on many factors.
To give you a better understanding of what to expect, we will try to help you create a cost plan for your site yourself.
Take a look at our website design prices – we’re always upfront and transparent about our pricing (so there’s never any confusion / surprises)
Website design cost factors
When calculating website design costs there are a few key factors to keep in mind. In doing so you’ll be able to get a much more accurate representation of what your website project will cost.
These are the important factors to keep in mind when figuring your website design cost:
- Website Type
- Domain Name
- Hosting Package
- Content Management System (CMS)
Next, we’ll dive into each one of these critical factors so that you can get a much more accurate picture of the true costs of website design.
Websites are not the same. The price largely depends on the type of site you are building. Creating a simple blog is easier than buying online or on a small business website.
Based on what your business is (and does) – you can use the infographic above to determine what type of website you’ll need.
If you’re selling your products and services online – you may want to take the ecommerce route. Whereas if you’re offering your consulting services you may want to lean more towards a landing page / conversion-driven website.
Domain and hosting
Every Internet presence needs a home and address that they can access. In terms of websites, this is a web server and domain. You can get it yourself or get it as part of the site service.
Based on which provider you go with – the pricing of your domain and hosting varies. HOWEVER it’s important to note that you don’t want to get too little in the way of power for your website.
NOTHING drives customers away from your business than a slow website that doesn’t respond when visitors come to check it out.
There are thousands of reputable options for hosting and domain providers. You can mix and match the two – getting your domain from one provider and moving it to your preferred host OR get them both from the same provider.
Either way – make sure you know what resource-availability you’re getting with your hosting plan. (It’s detrimental to the speed / responsiveness of your site!)
All websites run by some form of background software. This could be pure HTML or PHP files, or a content management system like WordPress or something else.
Depending on your choice, costs will vary.
Basic technology is not everything. Depending on the job you need, you may need additional plugins, applications or external services, many of which will cost money.
Luckily the use of such components are relatively straightforward and cost very little in the grand scheme of things.
We’re not here to spend thousands of dollars on a simple function that can be achieved with a relatively inexpensive plugin or expanded component. (This is where WordPress really shines!)
Configuration / Design / Development
Creating a website is not just about getting parts, they also need to be grouped together. You can do it yourself or hire someone else to do it. If you do the latter, you will have to pay for it.
In addition, it is not only enough to create a website, but you must also keep it running. Ongoing maintenance (including marketing) is also part of your website’s cost chart.
Plus, WordPress has the largest ecosystem of all options. So there are solutions for just about anything you can think of, and many are free.
WordPress is also very flexible and there is nothing you can do with it. Most importantly, everything you create with WordPress is entirely yours. You have full control over what is happening on your site and you own all content. You can do whatever you want on your site, including transferring to another hosting company.
If you basically rent a site on someone else’s server, you probably won’t be able to maintain your site if you have to decide to move.
Website Design Costs TL:DR
When it comes to the true costs of website design – it doesn’t have to seem like an endless battle for the fairest price. Website Design Costs (historically) have gone up over the last decade.
With more and more importance placed upon a website – website design costs are often the first place that we tend to look when thinking about starting a project.
We offer a wide array of website design services – from basic websites and functionality to ecommerce and specialized functionality. You can check out our website design costs here.
If you’re just starting the process of getting a project going – feel free to compare our transparent pricing plans with those of other agencies you come across on your search.
And use this breakdown as a compass along the way.